MINI is a brand that has always been synonymous with fun, style, and innovation. The iconic British carmaker has been producing some of the most beloved vehicles in the world for over 60 years, from the original Mini Cooper to the modern MINI Countryman.
But times are changing, and so is MINI. The automotive industry is undergoing a massive transformation driven by electrification, digitalization, and personalization trends. Customers are demanding more from their cars than ever before: they want them to be efficient, connected, and customized to their preferences.
That's why MINI is launching a new family of all-electric, digital, and distinctive vehicles. These cars are designed to meet the needs and expectations of the modern urban driver while staying true to the core values of MINI: driving fun, premium quality, and emotional appeal.