The Peugeot e-2008 is a compact electric SUV that combines style, performance, and efficiency. It is part of the new generation of Peugeot vehicles with distinctive design language, a fully digital cockpit, and advanced driving aids. The e-2008 is also the first electric model to bear the Peugeot lion emblem, a symbol of the brand’s heritage and identity.
But what inspired the creation of this innovative vehicle? To answer this question, Peugeot invited a group of journalists and influencers to visit the castle of Camillo Benso Cavour, one of the most important figures in the history of Italy and Europe. Cavour was a statesman, diplomat, and visionary who played a key role in the unification of Italy in the 19th century. He was also a passionate admirer of the French culture and industry and a loyal customer of Peugeot.
The Castle of Cavour: A Place of History and Culture
The castle of Cavour is located in the town of Santana, near Turin, in the Piedmont region of Italy. It was built in the 13th century by the powerful Del Carretto family and later became the residence of the Benso family, the ancestors of Cavour. The castle is surrounded by a large park, where Cavour used to cultivate exotic plants and experiment with agricultural techniques. The castle also hosts a museum dedicated to Cavour’s life and achievements and a collection of art and furniture from different periods.
The castle of Cavour is a place of history and culture where visitors can learn more about Cavour's personality and legacy, as well as the political and social context of his time. Cavour had many interests and talents and excelled in various fields, such as economics, journalism, diplomacy, and military strategy. He was also a progressive and pragmatic leader who advocated for Italy's modernization and liberalization and for Europe's cooperation and integration.
The Peugeot e-2008: A Vehicle Inspired by Cavour’s Vision
The Peugeot e-2008 is a vehicle that shares some of Cavour's qualities and values, such as innovation, elegance, and ambition. The e-2008 is a modern and sophisticated electric SUV that offers a smooth and silent driving experience, thanks to its 100 kW (136 hp) electric motor and 50 kWh battery, which provide a range of up to 320 km (199 miles) according to the WLTP standard. The e-2008 also features a fast and easy charging system that allows it to reach 80% of the battery level in 30 minutes using a 100 kW public charger.
The e-2008 is also a stylish and distinctive vehicle that stands out for its bold and dynamic design. The e-2008 has a muscular and aerodynamic silhouette, with sharp lines and sculpted surfaces. The front end is characterized by the signature Peugeot LED daytime running lights, which form a claw-like shape, and by the full LED headlights that have a feline and expressive look. The rear end is equally striking, with a black band that connects the three-dimensional LED tail lights and a glossy black spoiler that enhances the vehicle's sporty character. The e-2008 also has some exclusive details that differentiate it from the other versions of Peugeot 2008, such as the dichroic lion emblem, the e-2008 monogram on the tailgate, and the body-colored wheel arches.
The e-2008 is also a smart and connected vehicle with a high-tech and comfortable interior. The e-2008 features the Peugeot 3D i-Cockpit, a unique and innovative system comprising a compact steering wheel, a configurable 3D digital instrument panel, and a 10-inch touchscreen. The i-Cockpit provides the driver with all the information and controls they need in an intuitive and ergonomic way. The e-2008 also offers a range of advanced driving aids, such as adaptive cruise control, lane keeping assist, blind spot monitoring, and park assist. The e-2008 also supports Apple CarPlay and Android Auto, as well as the Peugeot MyPeugeot app, which allows the driver to check the battery level, charging status, range, and vehicle location remotely.